Wasters

gi_market_food_waste

Response to THE ECOLOGIST – Waste not, want not (4th March 2021)

It’s not only a question of how our food is sourced – though that is an issue: if we grew more of our own food, we would have more respect for it – but also of how much we demand and purchase in excess of our needs; thus creating waste – and inefficiency and environmental destruction at every stage of the food-production-and-consumption cycle.

This veneer of convenience sold shiny on our shelves hides so much wanton destruction to our living world, but it doesn’t take much to peel back the layer and reveal the secrets beneath. There is a reason companies, such as tobacco companies, don’t want labelling and/or images that betray the lies they are peddling: it does have an effect on their sales figures.

Therefore, it is worth, not only taking individual action to reduce our own role in this obscenity, but also to share the truths that lie behind these labels and words, to help raise awareness and hopefully have a positive influence on: other’s decisions and choices; regulators’ words and actions; and industries’ pragmatic responses.

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